Emily Scheinfeld started L'dor V'dor Judaica once she felt she was finally in a place where purchasing Judaica was feasible - out of graduate school and no more cross country moves In the foreseeable future! However, she soon came to realize that Judaica is still REALLY expensive! After moving into their current home In Acworth, Georgia and starting her job at Kennesaw State University, and well, also having back surgery, Emily started visiting estate sales hoping that she would be able to find Judaica at a more affordable rate.
Once Emily felt she had what she needed for Shabbat and the major holidays, there were still pieces of Judaica left at the estate sales...and thrift shops.... and Goodwill...
What would happen to It all?!
Obviously, Emily couldn't just leave these pieces of our culture, heirlooms, artwork, and symbols of some people's family histories, so she kept purchasing them.
After some brainstorming and realizing that surely there were people out there that also couldn't afford Judaica new, out of the box, or were in some other life situation where it wasn't feasible for them but still wanted beautiful pieces of art to fill their homes, make them feel part of the Jewish community, and feel the joy and light having traditional Judaica can bring to us when using it.
Since starting L'dor V'dor, Emily has become an expert at playing tetris with giant tubs filled with Judaica in her small SUV.